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Playing to get smart

Back to the Spielwarenmesse!

Back to the Spielwarenmesse!


With the restart of the toy industry’s premier event, 2100+ exhibitors from 69 countries have flocked to the city of Nuremberg to present their new products. We were happy to be among the innovative and creative companies to participate in Spielwarenmesse 2023.
A mind-blowing variety of products, a fantastic display of trends and valuable networking opportunities have attracted over 58,000 retailers and buyers from 128 countries. AZ Toys was proud to greet both our long-term and potential partners at a larger than ever stand filled with the latest additions to our product range. Our teams have worked hard through the pandemic and we were immensely gratified to see the excitement our new toys have sparked. We were equally pleased to see our tried and true titles not lose their appeal.



We thoroughly enjoyed the opportunity to meet face-to-face with potential customers and business leaders.


Having studied what the world’s leading toy fair had to offer, we saw for ourselves that the quality, variety and creativity of our toys is on par with the biggest players. True to its motto 'Feel the Spirit', Spielwarenmesse 2023 gave us a boost of creative energies.
Follow us as we deliver the best toys to the market and join us to inspire the kids of the world!